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1 – 7 of 7
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Article
Publication date: 17 August 2012

Susan Fountaine

414

Abstract

Details

Gender in Management: An International Journal, vol. 27 no. 6
Type: Research Article
ISSN: 1754-2413

Content available
Article
Publication date: 1 October 2005

Susan Fountaine

338

Abstract

Details

Women in Management Review, vol. 20 no. 7
Type: Research Article
ISSN: 0964-9425

Book part
Publication date: 25 March 2024

Heather Yaxley and Sarah Bowman

Women working in public relations (PR) in the 1990s developed the power of metamodern pragmatism to avoid being constrained in this decade of contradictions.This was a time of…

Abstract

Women working in public relations (PR) in the 1990s developed the power of metamodern pragmatism to avoid being constrained in this decade of contradictions.

This was a time of promise for female empowerment and careers. The PR industry in Britain had quadrupled in size, yet increased feminisation and professionalisation did not resolve gender inequity. Indeed, alongside the existence of ‘old boys clubs’ and hedonistic macho agencies in the industry, the 1990s offered a lad's mag culture and an AbFab image of PR.

An original collaborative historical ‘Café Delphi’ method was developed using three themes (sex, sexuality and sexism) to explore women's careers and contributions in the expanding and increasingly powerful field of PR in the United Kingdom during the 1990s. It built on feminist critique of the industry and paradoxical portrayals of women resulting from significant changes in media, popular culture and a pluralistic marketplace.

Individual and collective experiences of women working in PR at the time reveal the power of attitudes to affect their ability to achieve equality and empowerment. Women navigated tensions between the benefits of accelerated pluralism and the patriarchal resistance in the workplace through performative choices and a deep sense of pragmatism.

Details

Women’s Work in Public Relations
Type: Book
ISBN: 978-1-80455-539-2

Keywords

Content available
Article
Publication date: 24 August 2012

Marilyn J. Davidson

2807

Abstract

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Human Resource Management International Digest, vol. 20 no. 6
Type: Research Article
ISSN: 0967-0734

Content available
Book part
Publication date: 17 October 2017

Abstract

Details

Reflections on Sociology of Sport
Type: Book
ISBN: 978-1-78714-643-3

Abstract

Details

Reflections on Sociology of Sport
Type: Book
ISBN: 978-1-78714-643-3

Article
Publication date: 1 March 1994

Susan Raschke

This month′s column concerning interlibrary services in the OCLCuniverse begins with uncertain conditions.

111

Abstract

This month′s column concerning interlibrary services in the OCLC universe begins with uncertain conditions.

Details

OCLC Systems & Services: International digital library perspectives, vol. 10 no. 1
Type: Research Article
ISSN: 1065-075X

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